Sacha Okoh | Creative Director, Entrepreneur, Cultural Tastemaker

About Sacha Okoh

Creative Director. Entrepreneur. Cultural Tastemaker.

Sacha Okoh is an entrepreneur, creative director, and content creator whose work spans fashion, beauty, art, interior design, and wellness. Known for her refined aesthetic and strategic storytelling, she blends creativity with business insight to craft compelling stories for global and local brands.

She is the owner and CEO of SO Aesthetic, a certified makeup artist with over 12 years of experience in the beauty industry, and co-founder of Viva Boutique.

Established by her mother 30 years ago, Viva Boutique brings luxury Western brands to women in Accra. Sacha helps carry that family legacy forward through Viva Boutique and Viva Concept Store, a newer concept shop showcasing local brands for the African woman.

Her personal style reflects the same considered approach: bold details, expressive pieces, and the confidence to make a look her own. Her philosophy centres on building with purpose, staying curious, and finding beauty in everyday life.